Beautiful From Any Angle The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space. I-Shape Design – The iconic “I” shaped design presents a bold look thats certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off. Powerful Sound – The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio. QLED powered by Quantum Dot – Samsung QLED TV’s Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions – allowing you to discover details you havent before. Anti Glare Matte Display – Experience stunning detail and incredible colour – without distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.